One 90-minutes session to define your distinct brand personality so you can STAND OUT.

Why Define Your Brand Personality?

Unless you're the ONLY person doing what you do, you need a brand personality because you need to stand out in your crowded industry.  A brand personality solves this problem because:

Human brains are wired to put things in categories. A distinct, consistent brand personality helps folks know your category so they’re more likely to give you attention!

Your brand personality is the tone of voice you use to explain how you create value.

We'll start with a very short lecture on brand personality that includes examples of companies in who have USED THEIRS to effectively and deeply connect with clients.

We'll Identify Who You Are

We'll work through my proprietary exercises to identify your true, specific voice and tone.

We'll Carve Away Who You Aren't

Sometimes defining what you are NOT is JUST as useful as defining what you ARE. We'll work through one more proprietary exercise that identifies what your personality most definitely is NOT.

We'll Expand On It

We'll edit your brand personality bullet points by explaining a little bit about them. I will provide expert guidance and suggestions.

We'll Put Your Voice To Work

We'll finish our session together with a powerful brand strategy exercise where you'll practice using your newly identified brand voice to ANOTHER key piece of your distinct irresistible brand!