What You Can Expect: Time and Timing
Meeting Times & Recordings

We’ll meet six times for 90 minutes each time and schedule times whenever it works best for you. My registration process includes scheduling your sessions. I recommend one session per week over six weeks but that is not required.

Our meetings are recorded. I use the recordings to review our progress, take notes, and plan future sessions. I do not share these recordings with anyone other than you. I delete all recordings when the program ends.

Weekly Work

I send the week’s homework electronically in advance of our 90-minute meetings. Homework takes 30-40 minutes but it’s important that you complete the work prior to our Zoom meeting to make the most of our short time together. You will log into my course program site to get worksheets, videos, homework and more.

Homework is usually a FILLABLE PDF document (print it out and write your answers OR complete it on your laptop/tablet/’puter) + completing/rewriting one to three sections of your Brand Strategy Template.

What You Can Expect: Roles, Responsibilities & Legal Considerations
Maggie’s Role and Responsibilities

I am your brand strategy GUIDE. It’s my job to provide relevant specific examples, help you understand brand building’s why, keep you moving when you get stuck, stay one step ahead of you while keeping an eye on the forest thru the trees, share what I hear you saying and ask ‘so what?’ to the point where it gets annoying. I will provide suggested edits to your work after each session and I will build the bonus session around your desires.

Your Role and Responsibilities

This is your brand. I need you to commit to doing your 30-40 minutes of homework in between sessions AND conduct at least eight (preferably more) 30-minute ideal client interviews. This brand strategy cannot be a done for you process. It needs to be a done with you process because it’s not my brand, it’s yours. I will support you through easy and hard revisions. But ultimately, the final product needs to come from you, because you know your services and programs better than anyone.

Confidentiality & Cancellation Policies
Proprietary Information

Be Understood Branding will hold proprietary information about your brand and every moment of our work together in the strictest confidence. We do not talk to anyone about your brand or your experience building it without your express written permission.

In turn, our Brand Strategy Program contains intellectual property owned by Maggie Bergin and Be Understood Branding. While the Brand Strategy process is widely understood within our industry, we’ve carefully crafted a unique curriculum, sequence and approach especially for adult learners. By participating in this program, you agree not to share or publish or create derivative works from any of our program content.

Cancellation Policy

If you’re unhappy with something, we ask that you share your experience and give us a chance to make it right so we may have an opportunity to understand and get better at serving future clients.

If you still need to cancel after sharing your experience with us, our Brand Strategy program comes with a pro-rata cancellation policy. What this means: a refund amount is calculated based on the remaining length of the program and will be refunded to you electronically (using the method by which you paid for the program) within 15 business days of a written request (email is fine). Each of our 6 sessions together is approximately 1/6th of the total cost of the program. If you want to cancel, email maggie@maggiebergin.com